Do Not Share / Targeted Advertising 

Some states within the U.S. provide residents with the right to opt out of the sharing of information for cross-context behavioral advertising and/or certain types of targeted advertising (“targeted advertising”). You can learn more about these rights by reviewing our Privacy Policy. 

If you are a resident of one of those U.S. States and would like to submit a request to opt out of targeted advertising, please complete the form below. 

The information you provide below will facilitate your request to opt out of targeted advertising. If you do not provide the information requested below, we may not be able to identify you and process your request to opt out. Any information you provide below will not be used, disclosed, or retained for any purpose other than processing the request to opt out of targeted advertising. 

You may also opt out of targeted advertising by sending certain browser enabled opt out signals, such as the Global Privacy Control. You may learn more about how to set the Global Privacy Control here. 

Submitting this form will not prevent targeting cookies from being placed on your browser. To opt out of targeting cookies being placed on your browser, please adjust your preferences in the cookie settings on the McKinsey website you visited or enable an opt out signal on your browser. 

If you are submitting a request on behalf of another consumer as an authorized agent, please submit your request directly to Privacy@ProjectSparQ.com. 

In your request, please include the consumer’s first name, last name, email address, and written permission signed by the consumer demonstrating you have been authorized by the consumer to make this request. If the consumer has provided you with power of attorney, you may instead include a copy of the validly executed power of attorney naming you as the consumer’s authorized representative.